Innovative refrigeration solutions
The Viessmann Group is one of Europe’s leading manufacturers of innovative refrigeration solutions, including remote and plug-in refrigeration and freezer cabinets, evaporators, power packs, coldrooms, refrigeration cells and units, accessories and services for pre- and post-installation. Our comprehensive range of products and services includes highly efficient solutions for commercial applications.
Refrigeration solutions for commercial applications
Viessmann provides smart retailing solutions which create new opportunities for selling groceries by lowering total lifecycle costs, creating enjoyable shopping experiences and customising to suit the customer's retail concept.
Low lifecycle costs
Viessmann takes a comprehensive view of its products’ lifecycles – encompassing installation, daily operations, service and maintenance operations, and recycling and disposal. Customers can expect solutions which lower the overall lifecycle costs for the benefit of future generations.
Enjoyable in-store experience
A profound understanding of the business needs of our customers and comprehensive knowledge of the marketplace enable Viessmann to help retailers create an enjoyable shopping experience. Viessmann chilled cabinets are ideal for attractively displaying groceries, thus increasing sales. Together with its customers, Viessmann aims at creating solutions for the benefit of retailers and consumers alike.
Unique retail concepts
Refrigeration solutions from Viessmann are flexible and can meet every commercial aspiration. All products can be customised according to the particular requirements of our customers, in order to create unique retail concepts and new layout options.
Viessmann provides one single customer interface for selling, marketing and supporting refrigeration solutions. Our production facilities in Germany and Finland are known for high quality, temperature controlled coldrooms and refrigerated cabinets, as well as extensive expertise in the field of commercial refrigeration. Pooling together both companies’ years of expertise benefits our customers who can expect comprehensive refrigeration solutions from a single source.
Production in Germany
Viessmann Kühlsysteme GmbH in Hof, Bavaria, is Europe's market leader and principal manufacturer of temperature controlled coldrooms and refrigeration units for trade and industry. More than 500 employees manufacture highly efficient and innovative products meeting the high standards of the hospitality sector and the food production and processing industry.
Viessmann Kühlsysteme GmbH
Schleizer Strasse 100
Production in Finland
Norpe Oy was founded in 1953 in Finland and is a member of the Viessmann Group. The company is a leading provider of innovative commercial refrigeration solutions, including remote and plug-in refrigeration and freezer cabinets, as well as services for post- and pre-installation. More than 300 refrigeration experts are employed at its main site in Porvoo.
PL 24 (Teollisuustie 7)
Viessmann is one of Europe’s leading providers of innovative refrigeration systems. Local sales networks in 11 different countries ensure the closest possible customer contact and offer a comprehensive range of products and services – from maintenance and servicing through to technical support. The wide ranging expertise we have at our disposal within the Viessmann Group enables us to provide our trade partners with the perfect solution every time.
Viessmann Refrigeration Systems Ltd.
Shropshire TF1 7YP
Tel: 01952 457157
Fax: 01952 455825
Tel: 00353 (0)1 617 7930
Happy customers and staff – Iconic success story at German point of sale
The WEZ Group, Karl Preuß GmbH & Co. and largest independent retailer of the nationwide EDEKA Group, is using semi-vertical Iconic freezers from Viessmann in Minden and Bad Oeynhausen for the first time, achieving a distinct sales plus thanks to futuristic design.
"It really was a daring experiment. For 40 years we exclusively used freezer islands and multideck cabinets in our stores. So at first, we only intended to install and test the new semi-vertical Iconic freezer from Viessmann only in Bad Oeynhausen to see what the customers thought. The construction works at the newly built store in Minden progressed faster than planned, however, and so we were able to open both stores within four weeks. And so we took the risk and ordered Iconic for Minden too – without any test phase at all. But this experiment has paid off all round – for our customers and for us", said Karl Stefan Preuß, managing director of the WEZ Group, who was visibly pleased with the decision.
Eye-catcher and sales booster
Recent German supermarket trial proves: Iconic semi-vertical freezer causes significant increase in turnover
Sixty two percent of shoppers polled in a formal study preferred Iconic over traditional freezers in the store
Viessmann’s futuristic semi-vertical freezer, Iconic, has increased sales of frozen goods by 8 per cent in the first month following its introduction at the Edeka Schlemmer Markt Struve supermarket in Hamburg, Germany. The closely monitored trial in November and December 2015 saw the ice-cream and frozen pastry products selected for display in the Iconic soar in popularity, with customer surveys backing up its appeal.
Iconic is a totally new frozen cabinet concept characterised by its gondola shape, customer-friendly height of 1.50 metres and inclined doors. These features combine to offer a modern, eye-catching, semi-vertical freezer that boasts excellent product visibility and optimal presentation of frozen food products at the point of sale, while maximizing capacity. Ergonomically, Iconic is a godsend for shoppers who no longer need to bend down into a freezer island, instead accessing their pizzas and chips etc. easily, from an upright position. Iconic is at the forefront of Viessmann’s strategic efforts to create on-trend shopping experiences that tap into customer emotionality.
The rapid sales growth in the frozen food area exceeded expectations. "The new Iconic has strong potential. We sold five times more mini soft pretzel variations than before in the first two months alone after the modernisation,’ explains Sergej Slyznak, assistant shop manager at Edeka Schlemmer Markt Struve. "All in all, the new Iconic freezer has led to two to three digit increases in monthly sales for all four of the products that were selected for the study.
"We had plenty of positive feedback on Iconic from colleagues and customers right from the start. Iconic creates more space, order and overview and attracts customers with its modern, gondola-style design," says Slyznak.
Viessmann Group takes over refrigeration specialists kke
Expanding expertise in refrigeration systems for the food retail industry
Viessmann Group has taken over refrigeration specialists kke (Kälte-, Klima-, Energietechnik - refrigeration, air conditioning and energy technology). The purchase was made subject to approval by the competition authorities in Germany and Austria. The company with its headquarters in Kesselsdorf near Dresden employs 230 staff and has a turnover of almost 40 million euros. Founded by Lutz Straßburger and Jens-Uwe König 24 years ago, the company plans and installs turnkey refrigeration systems for the food retail industry. Their portfolio also includes servicing of such refrigeration systems, including IT-based remote monitoring. Around 1,500 branches of well-known food retailers across Germany, Austria, and Switzerland are served by kke on a 24/7 basis, 365 days a year.
Successful cooperation turns into a purchase
With the purchase of the company, Viessmann is expanding its expertise into the refrigeration systems for the food retail industry sector, and is taking another important step on the way to becoming a complete provider of refrigeration technology - comparable to the complete programme in heating technology. Cooperation between the planning and installation company kke and the manufacturer Viessmann has been very smooth in the completion of several projects for the food retail sector. The purchase will allow the company to offer all aspects of food retail project completion from a single source, from planning to delivery and installation of refrigeration cabinets, as well as servicing.
The two founders König and Straßburger will continue to perform long-term responsibilities as directors in the new Viessmann Group company. In addition to the kke headquarters in Germany, there are another three branch offices in Berlin, Leipzig, and Parchim. Moreover, the company has seven support locations. In Austria, the headquarters are in Gallneukirchen near Linz, and the branches are located in Vienna and Graz. The Austrian market has been intensively focussed on since 2013.
Large business dynamics
The dynamics of kke are already clear from their sales performance, i.e. in the second year after their founding, 24 employees generated sales of almost EUR 1.8 million, and after 15 years, this figure has increased more than tenfold to 20 million euros.
Viessmann refrigeration recently exhibited at the Foodex show in Birmingham - a show that also combines with the farmshop and Deli show and Natoinal Conveneince store show.
We exhibited the new Iconic semi-vertical freezer, Visio and Freoz freezer islands as well as other display cabinets together with Tecto dual compartment cold room.
Stephen Steadman, Sales and Marketing Director said “We were absolutely delighted with the interest from both new and existing customers who visited our stand at the show. We had many new enquires to follow up across many sectors of convenience and patisseries and delicatessens from all over the Uk and Ireland!”