A British football miracle – and how it became reality with Germany

When a club that has spent the last 45 years struggling through the lower divisions suddenly makes a sensational comeback to the Premier League, some would say that the god of football somehow played his part. However, no divine intervention was needed for this miracle - only solid support from Germany!

Viessmann UK's Sponsorship of Huddersfield Town FC

At the end of 2015, the German-US coach David Wagner took over the reins at this cult Northern football club. Wagner was Jürgen Klopp's best man, and the two have known each other from their time back at Borussia Dortmund. Wagner banks on tried and trusted quality "Made in Germany", acquiring top ranking German footballers such as Christopher Schindler, Michael Hefele and Elias Kachunga – and managed to cajole way better results from his squad than his tight budget would have suggested possible.

For Huddersfield's Global Partner Viessmann – celebrating its centenary this year – the spectacular return to the Premier League was the best possible "birthday present" for the company. Over the decades, this family-owned business has built up a reputation for its sponsoring commitment, though primarily in winter sports. To play a part in the writing of football history – with the aid of German efficiency and innovation – is yet another highlight in Viessmann's sport sponsorship record of achievement.

Huddersfield "Vriendly"

With his new, first class, Premier League squad, coach Wagner has been able to put aside the long-standing rivalry between Germany and the UK, and usher in a new era of cooperation. In his team; "Brits" and "Krauts" defend and score shoulder to shoulder. In April 2017, Viessmann took German-British collaboration one step further. As part of the Huddersfield "Vriendly", two teams of heating installers, one British and one German, competed against one another. 

The "Premier League" of British heating systems

In Germany, the Viessmann brand has long been synonymous with heating. On the British market the company is still rather more of an up-and coming star. If the success of Huddersfield Town FC is anything to go by, Viessmann's ambition to play in the "Premier League" of the British heating systems market bodes well. 

For further information on Viessmann's commitment to sport across the globe, visit out sport sponsorship page.

For more videos on the football miracle of Huddersfield Town FC, visit the Viessmann UK YouTube channel.